Tag Archives : brand identity


Start With The End, A Strategic Foundation, From Brand to Marketing Plan

Question, What do you want your target audience to feel, think, and do when they encounter your brand? Starting with the end result is an effective planning strategy and strategic foundation. What you want your target audience to feel, think and do when they encounter your brand is paramount to building your brand image and […]

Start With the End, A Strategic Foundation, From Brand to Marketing Plan

PRESS, the value of a well constructed and distributed press release - only free distribution just won't do - The Free The Paid The Why by Jacqueline Taylor-Adams www.TaylorAdams4Me.com

The Free, The Paid, The Why: Press Releases… 13

The objective of a press release is to provide information to the media to reach the public via news coverage. This coverage can be in blogs, videos, newspapers, magazines and on radio and television. “A company, individual or nonprofit can often gain valuable press coverage with no outlay of money other than the costs of writing and disseminating the release. […]